We turned Dutch insurer Centraal Beheer’s customers into advertisers, giving them their own car commercials to stand out in the crowded used-car market. The fact that this flooded online marketplaces with Centraal Beheer ads right when people are most open to switching insurers? Just a happy side effect.

Nominated thrice at Cannes Lions, once at D&AD, twice at the Webby’s, and four times at Eurobest. Won six Dutch Creativity Awards (one gold) and a silver Eurobest.