Flying with KLM seems more expensive than flying with budget airlines, but with KLM, almost everything is included in the price of your ticket. However, to truly experience what the added value of KLM is, you have to fly with them yourself. That’s why we developed the tongue-in-cheek Flight Upgrader: a full VR version of a KLM flight - including a working entertainment system - and let people on budget flights enjoy everything KLM has to offer.

Nominated for two Dutch Creativity Awards, awarded one.